/EU funding helps hospitality retailer transform period building into luxury sales office

EU funding helps hospitality retailer transform period building into luxury sales office

Online supplier to the hospitality industry, Smart Hospitality Supplies has benefited from EU support to transform a prominent period property in Abbey Foregate into a contemporary bar-like sales and studio facility.

The venture received the backing of the Birmingham Business Development Programme, a comprehensive business support package part-funded by the European Regional Development Fund (ERDF).

The project saw the 19th Century building completely stripped back to its bare bones, sympathetically and lovingly restored.  The smart exterior lends a nod to the history and culture of medieval Shrewsbury, while the modern interior features luxurious leather and state of the art technology.  The bar-like result is both stunning and practical, with a modern industrial theme that makes the best of the building’s period features, but also reflects the company’s position as a leading supplier to the hospitality trade.

Sam Hubbard, Sales Manager at Smart Hospitality Supplies said,

“This office move has been a fantastic and unique operation for us as a business. We’ve worked hard to turn an outdated building into somewhere for our clients to be inspired and for us to showcase our expertise, designing a space that nods to the state-of-the-art bars and restaurants we are proud to work with.”

“Not only have we recently introduced 6,000 new products to our online store, incorporating the majority of our industry’s super-brand names, but this new venue gives us the opportunity to invite our clients to visit us and view our underground showroom, seeing examples from our recently regenerated catalogue in situ.”

Senior Editor Lisa Baker is the owner of Need to See it Publishing Group, providing contract news for business and news sites across the UK.

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