Companies all over the world are looking for effective ways to connect with their audience. Podcasting offers them a chance to do so. But that’s only one of the numerous benefits you get from podcasting. You can use it to share information about your products, the industry, or your company.

If you’re wondering whether it’s wise to start your company podcast or incorporate it into your marketing plans, here are some of the numerous benefits you can get.

The Benefits of Podcasts

Incorporating podcasts into your company comes with numerous benefits. It provides you with a way to channel your passion as an industry thought leader and provide valuable content to your audience. Here are some of the benefits you can get from podcasting:

Podcasts are simple to produce

The downsides to traditional advertising include the expense and effort to develop an effective ad. However, that is not the case with podcasts. These are more straightforward advertisements and don’t require as much finances or effort even if you are remote working.

For instance, you will only need a high-quality microphone for the audio, topic, your computer, and a software program for easy editing to start. You can record great podcast episodes in less than an hour and edit them using the software program with ease.

Authoritative presence

The best way to establish you and your company as an authoritative presence in your industry is by letting others hear of your skills and expertise in the industry. You can share these in your podcast. Besides, every time you provide accurate information and lay facts to your audience with authority, your audience trusts your industry knowledge. Moreover, other companies and peers will respect you and trust you as an authoritative presence.

Companies Can Improve Their Image with Podcasts

It’s no secret that podcasts are a trusted source of information. Most consumers rely on them for every tidbit of information, including on how to use different products. By being a consistent, trusted source of information through your podcast, your brand can develop into a household name.

You can use your podcast to integrate information about your services, company, products, and brand. That way, your podcast serves as a type of advertisement. For instance, if you provide skincare information and are a beauty company, you can use that opportunity to talk about your products and services and how customers can benefit from their skincare routines. You can then use the feedback from clients to make your services better.

Podcasts Help Generate Awareness of Things

A particular survey shows that at least 75 percent of podcast listeners are looking for a medium to learn new things. That makes it a great way to reach your engaged audience, searching for relevant information to entertain them. Plus, consumers like easy-to-digest information, which podcasts can provide.

Additionally, they are readily available everywhere. All your audience has to do is hit a button and listen while continuing with whatever they were doing. For instance, it’s possible to listen to a podcast while exercising, working, or going about your day-to-day activities. Unlike blog posts, you do not have to make time to read it. That makes it the best way to get information.

Podcasts Build A Stronger Customer Bond

If you are looking for an easy way to connect and bond with your customers, then this is it. Your listener is more than likely to develop a relationship with you through your voice, making it easy to connect. Plus, once the connection is established, customers can freely trust you as an industry expert and get others to tune in. That means a bigger audience, more business contacts, and increased revenue.

Additionally, when you use your podcast to address your customers’ needs, issues, and concerns, you develop a deeper trust level. Your clients can trust you and your opinions on different topics, which is a significant gain for your company. But that’s not all.

Audience connection is improved through hearing the voice of an engaging presenter. Once your audience becomes familiar with your presentation style as the podcast host and voice, it’s easy to retain them. Think of it as a personal way of reaching out to potential clients.

Podcasts Can Be Used To Share Customer Concerns

Every business wants to address its consumers’ issues and concerns before they even know they need it. Podcasts can help you achieve that. From DIY podcasts to real-life inspirational stories, among others, you can be able to share customer concerns and address them.

For instance, Sephora has some of the best podcasts, including #Lipstories, including inspirational stories, and guests’ encounters. Also, Barefaced is an excellent beauty podcast that addresses issues on skincare and beauty. Both podcasts allow customers to share their opinions and concerns. That also strengthens the bond between the customers and the company.

Companies Take Advantage of Podcasts for Internal Communications

Bringing teams together is a goal of every company. Through the podcast, you reach out to your external audience and get a chance to improve collaboration between your internal teams. Podcasting can open communication between you and your teams and promote teamwork.

It’s your chance to get your entire company on board and involved in your podcast’s marketing, direction, and messaging. Plus, your team members can better understand why your podcast and how it benefits your customers through your internal podcast episodes. That way, you can focus on what matters.

Additionally, you can make it your company culture to create a personal podcast to welcome new employees. With you on the mic as the host, your audio file may include minute episodes with the company’s values.

Final thoughts

A company podcast can serve numerous functions. Whether you want to use it to share customer concerns or use it for general information sharing, there are multiple reasons you should start one. Besides, it doesn’t matter whether you are in the retail industry or the healthcare sector; you can always podcast your audio productions to your audience and improve your overall business communication. The tips above can help you decide to take action.


By Lisa Baker, Senior Editor

Senior Editor Lisa Baker is the owner of Need to See it Publishing Group, providing contract news for business and news sites across the UK. Lisa is an experienced HR writer and commentator, editing HR publications for more than 5 years.