Reputations are immensely important in the construction industry.

In 2018, a LinkedIn article suggested that the sector at large had a negative reputation, so much so that new talent would be hard to find over the course of the next four years from the time of writing. Additional challenges have been faced considering Brexit and the pandemic also, so standing tall and proud has never been more important for those in the industry today.

Here’s how to build a strong reputation in the construction industry.

Hire a Diverse Workforce

Construction is both literally and figuratively about building a better world.

You could stay committed to that ethos through your recruitment drives as well. Providing opportunities for all is a commendable way to improve your standing amongst the masses and restore some of the construction industry’s shine.

Recent data shows that only 13% of those working in construction are women, which obviously needs to change. Perhaps you could concentrate your efforts to hiring more women, to begin with? If you can employ people from a wider talent pool, you’ll create an efficient workforce and simultaneously develop a construction firm that is reflective of real society. Other skilled workers may feel more inclined to work with you after this effort too.

Minimise Workplace Accidents

It’s important to showcase that your construction firm has its priorities in check.

The main way of doing this is to create a safe work environment. For example, a CSCS exam could ensure that all your staff are up to date on the latest workplace procedures. These courses cover everything from working at heights to hazardous substances, as well as dealing with accidents. The completion of these CSCS mock tests can instil a culture of education and excellence at the heart of your construction firm, holding yourselves accountable for all that transpires on your premises.

After all, overzealous businesses often prioritise their ambition and greed over the wellbeing of their workers. If you can’t safeguard your workers effectively, then who’s to say you’ll construct a safe building for your customers and clients either? Minimising workplace accidents reflects greatly on your company’s character and shows that your morals and knowledge are guiding your place in the industry.

Acknowledge the Power of Reviews                           

Some industries can get away with the odd spot of mediocre or poor feedback. However, those working in construction cannot afford to take any liberties here.

A bad review in the construction industry can send your business asunder sooner rather than later, deterring potential clients from working with you completely. Additionally, some disgruntled customers may air their construction-related grievances in the major broadsheets, whereas firms in other industries may be able to slip under the radar somewhat. Put simply, you’re held to a higher standard by virtue of your industry alone.

Therefore, you should monitor your reviews very carefully and take them incredibly seriously. Try to adopt a culture of improvement, where you’re receptive to the feedback from customers and open to rectifying any mistakes that they highlight to you. If you’re evasive and unreachable you will undoubtedly leave an exceptionally sour taste in people’s mouths, so be sure to open those channels of communication and collaborate as much as possible.

By Lisa Baker, Senior Editor

Senior Editor Lisa Baker is the owner of Need to See it Publishing Group, providing contract news for business and news sites across the UK. Lisa is an experienced HR writer and commentator, editing HR publications for more than 5 years.