Are you looking to get your own custom stickers printed but are not sure what you need to ensure the perfect outcome? In this article, we will help you master each step of the process so you will receive your stickers quickly. 

Let’s jump right in. 

  1. Supply High-Resolution Artwork 

Your artwork is the foundation of your sticker. You want to make sure that you submit the highest possible quality so you design prints cleanly. 

Your artwork will either be a bitmap or a vector. A bitmap is an image made out of pixels, little dots that, at a distance, form the image. Bitmaps should at least have 300dpi (dots per inches) to print crisply. 

If you supply a design rather than an image, we recommend submitting it as a vector file. Vector files consist of shapes and lines, not pixels. When scaled, these shapes and lines will not blur, maintaining the sharp look of your artwork. 


  1. Find the Right Colours

There is a difference between colours as they appear on screen and colours that can be printed. 

RGB colours (red, green and blue) are what you can see on the screen. This is a so-called additive colour model that works with light. Mixing those colours, we can create 16,777,216 colours. 

Printers work with a CMYK code (cyan, magenta, yellow and black). With this, we can create about 16,000 different colours – quite the difference. 

Make sure you choose a printing supplier that not only prints CMYK but includes orange, violet and green to give you a bigger colour gamut. Most printers can work with you to get the exact colour you are looking for. 


  1. Keep Cutlines Simple

The cutlines indicate where the edge of your sticker will be. Die cut stickers allow for very detailed cutlines that follow the exact shape of your design. 

While this is great, we recommend keeping this as simple as possible. The more edges a sticker has, the more likely it is to peel. Round and square stickers and labels are an easy way to ensure a smart and clean look for your stickers. 


  1. Ensure Your Text is Legible 

This sounds like a no-brainer, but can easily be overlooked when you design your artwork on a screen. To check the legibility of your text, look at your design at scale, meaning at its actual size. 

For text to be printed crisply, we recommend each letter to be at least 1.2mm high. That translates into a font of roughly 8pt. 

  1. Pick the Correct Size 

It is essential that you find the correct size that matches the amount of text you want printed on your label. Especially when it comes to product labels, you might have limited space available.

Again, here it is helpful to view your design at scale or to pick up a ruler. A 2x2cm sticker is smaller than you think! 


  1. Choose the Perfect Material 

This depends on the longevity you are after, the conditions your sticker will be in as well as the adhesive strength you are after. 

Paper stickers are great for short-term indoor applications. Made out of paper, they are environmentally friendly and low-cost! 

Vinyl stickers work better for you if you are looking to apply your sticker outdoors for longer periods of time. They are waterproof and resistant to sunlight, scratches and chemicals.

Laminated plastic stickers are also perfect for premium brands that are after affordable yet stunning packaging. Holographic, glitter or transparent stickers make your design really stand out. 

We hope these six tips will help you create your perfect sticker to really have your brand stand out! Are you already using stickers and have more tips and tricks to ensure the perfect outcome? Please feel free to share your advice in the comments below. 

By Lisa Baker, Senior Editor

Senior Editor Lisa Baker is the owner of Need to See it Publishing Group, providing contract news for business and news sites across the UK. Lisa is an experienced HR writer and commentator, editing HR publications for more than 5 years.