• The pandemic led to a drop in breast cancer screening visits globally, including nearly a million in the UK 
  • Avon is utilising its surge in online traffic to increase early detection of breast cancer by launching a Boob Portal in partnership with CoppaFeel!, and training millions of Reps around the world to help raise breast cancer awareness 
  • NHS Doctor, Dr Frankie Jackson-Spence shares advice on the importance of being breast health aware and women share their personal experiences

This Breast Cancer Awareness Month 2021, Avon has committed to reminding all its Representatives and customers to check their chest through its online Boob Portal, in partnership with CoppaFeel!. As part of its online customer journey and Representative experience, the beauty brand’s network will have access to crucial resources on breast health and helping to ensure people know the signs and how to take action.

Created in conjunction with women who have experienced breast cancer, Avon’s charity partners CoppaFeel! and Look Good Feel Better, and NHS healthcare professional Dr Frankie Jackson-Spence, Avon’s Boob Portal includes a collection of real-life stories as well as essential guidance on breast health and the importance of checking your breasts regularly through the CoppaFeel! self-checkout.

One in eight women will develop breast cancer in their lifetime but, if detected early, patients have a good chance of survival according to the NHS in the UK*, something Avon is supporting with the launch of its Boob Portal. According to the World Health Organisation (WHO)* there were 2.3 million women diagnosed with breast cancer and 685,000 deaths globally in 2020. As of the end of 2020, there were 7.8 million women living with breast cancer after receiving a diagnosis in the past five years, making it the world’s most prevalent cancer. The pandemic has also had an impact on diagnoses with national restrictions leading to a drop in screening visits globally, including nearly a million in the UK*.

 

Dr Frankie Jackson-Spence, NHS Doctor, comments:

“Knowing what’s normal for you helps you notice any changes, so it’s important to check your breasts and pecs regularly. Knowing the signs and risks of breast cancer and how to take action can have a real impact on survival. If everyone gets confident in what’s normal for them and feels empowered to talk to their doctor if they have questions or concerns, we stand a better chance of stopping breast cancer in its tracks. Remember, no-one knows your body better than you, so get checking and have the confidence to get checked out.”

 

Representative training

To further raise awareness of the risks and signs of breast cancer, as well as when to see a doctor, Avon has developed a training module for its global network of five million Representatives who span more than 50 countries. This training aims to equip Representatives with vital knowledge of the signs of breast cancer and what to look out for, while also helping to normalise and stimulate discussion around the disease, helping to raise awareness and, ultimately, save lives.

 

From beauty buys, to saving lives

To honour Breast Cancer Awareness Month, Avon is also launching a range of fundraising products to raise £100,000 for Avon’s breast cancer charity partners – helping to fund CoppaFeel! get more people checking their chest and supporting Look Good Feel Better with their wellbeing workshops for those undergoing cancer treatment.

Products include an Avon Cancer Care Pack, priced at £20 and which comes with a Caring Scalp Balm, Distillery Clean Break Cleaner and Distillery Shade the Day SPF25 Day Cream. Other products include an Ultra Satin Lipstick (£7.50) and Lipstick Holder Gift Set (£8). Avon Breast Cancer Pins are also available from £4, allowing you to support the cause with pride with 100% of profits donated to charity.

 

Angela Cretu, CEO of Avon International, comments:

“Like many businesses, Avon accelerated its digital transformation during the pandemic – more than ever in our 135-year history – and we experienced a 132% increase in digital sales in Q1 2021. With more people visiting Avon Representatives’ online stores, we want to use our digital retail presence to raise breast health awareness. Avon’s Breast Cancer Promise is to make sure everyone knows the signs of breast cancer and how to take action. Early detection of breast cancer could save lives and we want more people to know how to take fast action – whether that’s checking breasts or going for a regular scan.”

Celebrating its 135th birthday this year, Avon has been supporting breast cancer awareness for nearly 30 years (since 1992), and in that time has raised $939m for breast cancer causes and funded 16.4m breast cancer screenings globally. For further information, visit Avon’s Boob Portal: https://avon.uk.com/pages/our-breast-cancer-promise.

By Lisa Baker, Senior Editor

Senior Editor Lisa Baker is the owner of Need to See it Publishing Group, providing contract news for business and news sites across the UK. Lisa is an experienced HR writer and commentator, editing HR publications for more than 5 years.