Deel, the full-stack global HR platform, today unveils its first global advertising campaign, “Bring the World to Work/Yes Day.” The multi-channel campaign further highlights the brand’s full HR platform capabilities as it tells audiences you can say “yes” to doing it all with Deel, wherever you are in the world.

Running in 14 major global cities, including London, New York, Berlin, Rio de Janeiro, Singapore and Toronto, the campaign aims to broaden the perception of Deel as the all-in-one HR platform, while still emphasizing its global differentiation. Following the business’ HRIS and US Payroll launches in January, plus Deel Immigration and Global Payroll, Deel wants to show the world how it has grown to a $12 billion valued business, now supporting the full suite of HR needs.

The campaign will be activated across OOH, social and paid video. The creative harnesses the power of “YES”, featuring Deel employees saying it in their language, demonstrating how HR can flip the script and become the epicentre for company growth and excellence.

Jola Aerts, Creative Director at Deel, comments: “Deel serves and champions global teams and their leaders. The campaign “Bring the world to work” is about empowering them to say “yes” to the challenges and opportunities of multinational work arrangements. This upbeat campaign conveys that with Deel’s unique benefits, HR departments can move companies forward, help unlock business growth, and expand globally.

“Whether it’s payroll, immigration, or compliance, workers can say “yes” to doing all things HR in one place for the first time ever, no matter where they are in the world. Our agency partners, Lafayette American and Here Be Dragons, were instrumental in this campaign coming together.”

Running from May 29th for a month, the London OOH creative will be found at Kings Cross, City Airport (departure lounge + arrivals) and the Embankment.