ONE of South Wales’ leading HR consultancies EffectiveHRM is aiming for further growth in 2024 after securing its second acquisition this year.

The firm has acquired Aible HR, in a move which will see owner, Ami Jones, move to an in-house position with her largest client. The remaining client base will be acquired by EffectiveHRM.

The move will significantly increase EffectiveHRM’s existing retained HR client base as it takes on Aible’s clients spanning South Wales, South West England, and a number of clients further afield in the East and West Midlands and South-East England.


EffectiveHRM, founded by Emma del Torto in 2011, is one of the leading HR consultancies in South Wales, supporting a range of clients from start-ups to established businesses with positive employee management.

With more than 25 years’ experience in employment law and HR, Emma established EffectiveHRM with a mission of becoming the UK’s most cost-effective, personable and valuable HR service.


Aible HR is a renowned HR consultancy based in Cardiff, providing reliable and affordable remote HR services.

This will be EffectiveHRM’s second acquisition of 2023, after acquiring health and safety specialist Standerwick Safety Partnership’s client book in May.


Emma del Torto, Founder and Managing Director of EffectiveHRM, said: “The acquisition of Aible HR is a testament to the hard work and efforts of our staff at EffectiveHRM. Working with yet another female-led company, this acquisition is a great honour to us. We have every confidence in the future of EffectiveHRM and will continue to provide our first-class service to both EffectiveHRM and Aible’s clients.”


Ami Jones, founder of Aible HR, said: “This is a positive leap for Aible HR, and I am excited to see the direction that the highly skilled team at EffectiveHRM will take. After over 10 successful years of providing our HR services in Cardiff, it is time for Aible HR to take the next step.”


Winner of the Wales HR Awards Best HR Consultancy 2020 & 2021, EffectiveHRM’s services include retained HR support, health and safety, learning and development, and business coaching.