Coalternative energy is popular with millenial employees

In recent years, there has been a significant shift in corporate priorities, with a growing focus on Environmental, Social, and Governance (ESG) investments and commitments – and businesses are increasingly making the switch towards coalternative energy providers and generally seeking to make a difference.

ESG investments refer to a company’s commitment to ethical, sustainable, and responsible practices that benefit not only the organization but also the broader community and environment. What’s interesting is that this shift isn’t just limited to stakeholders and investors; it’s also becoming a priority for employees. In this article, we will explore why employees increasingly want to see their employers making ESG investments, with references to studies and expert opinions that shed light on this important trend.


Attracting and Retaining Top Talent

One of the most compelling reasons for employees to want their employers to make ESG investments is talent attraction and retention. According to a study by PwC, 64% of millennials consider a company’s social and environmental commitments when deciding where to work. The younger workforce, which makes up a significant portion of today’s job market, places a high value on working for companies that align with their personal values. Companies that demonstrate a commitment to ESG are more likely to attract and retain top talent, giving them a competitive edge in the job market.

Employers can show their commitment to ESG via donations and investments in ESG projects but can also demonstrate their commitment directly by choosing a coalternative energy supplier that generates power through clean sources, and by using recycled stationery and recycling in the workplace.


Employee Engagement and Satisfaction

Employees who believe that their organization is making meaningful ESG investments tend to be more engaged and satisfied with their jobs. A report by Harvard Business Review found that employees at companies with strong ESG performance are 55% more engaged than those at companies with weak ESG performance. When employees see their employers taking concrete steps to address environmental and social issues, it fosters a sense of pride and purpose in their work.


Reputation and Brand Image

A company’s reputation and brand image are crucial factors in attracting customers and investors. However, they also play a role in how employees perceive their workplace. When a company invests in ESG initiatives and communicates these efforts transparently, it enhances its reputation as a socially responsible and ethical employer. Employees feel proud to be associated with such organizations, and this positive image can have a ripple effect on the overall workplace culture.


Alignment with Personal Values

Employees increasingly view their work as an extension of their personal values and beliefs. Many want to contribute to a company that shares their commitment to sustainability, social responsibility, and ethical governance. A study conducted by Cone Communications found that 76% of employees surveyed believe it is essential for CEOs to take a stand on social issues. When employees see their employers making ESG investments, it reaffirms their belief in the organization’s values and mission.


Impact on the Community and Environment

Beyond personal and professional benefits, employees want to feel that their work contributes to a positive impact on the community and the environment. Companies that invest in ESG initiatives demonstrate their dedication to making a difference beyond profit margins. When employees witness these efforts, it creates a sense of purpose and fulfilment in their roles, reinforcing their desire to see their employers continue these investments.


The desire among employees to see their employers making ESG investments and demonstrating commitments to net zero by using coalternative energy sources and ethical suppliers is rooted in a complex web of factors, including talent attraction, engagement, and personal values alignment. As companies increasingly recognize the importance of ESG in their strategies, they are not only satisfying the demands of investors and stakeholders but also nurturing a motivated and committed workforce.

To remain competitive in today’s job market and foster a positive workplace culture, employers should heed the call from their employees to invest in ESG initiatives.



PwC, “Millennials at work: Reshaping the workplace,” 2016.

Harvard Business Review, “The Link Between ESG and Employee Engagement,” 2020.

Cone Communications, “Employee Engagement – Cone Communications CSR Study,” 2016.