• New partnership will support talent attraction and retention amidst rapid growth
• Platform chosen as part of Joseph Joseph’s strategic focus on people and culture
• Engagement sees OpenBlend add to existing portfolio of global retail brands

OpenBlend – the platform for effective conversations at work, has been chosen by global houseware brand, Joseph Joseph, to support employee experiences and drive retention as the company continues to scale.

The Joseph Joseph team was impressed by OpenBlend’s ability to facilitate manager-employee conversations that go beyond objective-setting and performance ratings to include broader discussions around wellbeing, motivation, and development.

Headquartered in London, UK, Joseph Joseph employs 200 people around the world and is renowned for its innovative, high-quality houseware designs. The company’s product lines are available in major department stores and independent homeware retailers, as well as via the company’s ecommerce channel.

Commenting on the company’s partnership with OpenBlend, Head of People & Culture at Joseph Joseph, Susie Burt, said: “As a scaling global business we know that our people are our biggest asset. Our partnership with OpenBlend represents the next step on our journey to creating the very best people experiences and culture.”

Other key factors in the decision to select OpenBlend included a user-friendly technology experience, an ability to customise functionality in line with specific needs, and a clear alignment on goals and how to achieve them.

Susie continued: “By facilitating broad conversations that focus as much on wellbeing and motivation as they do performance, OpenBlend will enable our managers to better understand the unique needs and wants of individual employees. That understanding sits at the heart of our ability to support the enriching employee experiences that drive retention.

Susie concluded: “We’re incredibly excited about the benefits that OpenBlend can help us to deliver.”

OpenBlend’s engagement with Joseph Joseph signals yet another win for OpenBlend in the retail space with existing customers including global brands such as Dr Martens, LaCoste, Superdry, Gymshark, Vivobarefoot, and Belstaff.

Anna Rasmussen, Founder & CEO at OpenBlend, said: “The Joseph Joseph team is highly committed to enabling and developing its people – something that was abundantly clear at our first meeting, and which is further evidenced by their engagement with us.”

Anna added: “We’re delighted to be supporting another progressive company that is working to embed a culture in which employees are both enabled and encouraged to talk to their managers about the issues that matter most to them.”

The platform was rolled out to all Joseph Joseph employees in October 2022, with the OpenBlend team taking an active role in delivering training to managers and employees.

By Lisa Baker, Senior Editor

Senior Editor Lisa Baker is the owner of Need to See it Publishing Group, providing contract news for business and news sites across the UK. Lisa is an experienced HR writer and commentator, editing HR publications for more than 5 years.

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