Manchester-based digital marketing agency Embryo is representing leading pet supplier, Postman Pooch, through Digital PR and Social Media and campaigns to further brand authority within the pet-wellbeing industry. Postman Pooch chose to work with Embryo due to their expertise and track record for securing results for clients across a range of industries in digital marketing. Within the first quarter of the partnership, Embryo has secured 61 pieces of coverage across national, lifestyle, and pet-related press publications which has helped the Lancashire-based dog brand become an authoritative figure in the pet industry as they focus on providing our four-legged friends’ with delicious treats and high quality toys.

The well-established digital marketing agency has also helped Postman Pooch grow their social media following and build their revenue from the social channels. Since starting the partnership engagements have increased by over 600%, reach by 300%, and purchases by 200% through a targeted strategy focused on developing new users into loyal customers.

Postman Pooch has revolutionised the way people shop for dog products online by creating an industry-leading website that allows people to shop for the highest quality, hand-picked, dog-tested products for pups with ease. Co-founded in 2018 by Ben Millar and Kyle Lovett-Blackwell, Postman Pooch is a leading pet supplier which allows pet owners to shop with ease, specialising in dog birthday presents and a subscription box that delivers treats and toys to pet owners’ doors every month.

Co-founders of Postman Pooch, Ben Millar and Kyle Lovett-Blackwell, have shared their thoughts about the partnership and why they chose to work with Embryo when it comes to digital marketing strategies:

“PostmanPooch has seen incredible growth over the past 18 months and it was clear that we no longer had the resources in house to ensure that we kept on with this upwards trajectory. As such, in early 2021 Ben and I decided it was the right time to bring on an agency to work alongside, someone who could help us deliver the ambitious plans that we have. We approached several agencies of different sizes and asked each of them to draw up proposals and arrange meetings to discuss. I have to say the proposal and subsequent meeting with Embryo were lightyears ahead of the rest. “

“The knowledge and enthusiasm for our business was outstanding and the decision was made easy for us. Since working together in April we’ve seen some excellent results with coverage in national and local press and social sales growing fast too. We are very happy with the decision that we made and look forward to a fantastic second half to the year.”

Sales Director,Paul Cunningham: 

“We’re really excited to be working with Postman Pooch. Embryo are a dog-friendly business and so we felt our values and their offering was a great match. Over the last few months, our team has worked hard to achieve some great results so far and we’re looking forward to future campaigns.“

By Lisa Baker, Senior Editor

Senior Editor Lisa Baker is the owner of Need to See it Publishing Group, providing contract news for business and news sites across the UK. Lisa is an experienced HR writer and commentator, editing HR publications for more than 5 years.