StoryLive is a new interactive, story-driven virtual event solution that helps HR and business leaders take whole organisations on a journey of discovery from any device and any location.
StoryLive, created by storytelling and business transformation specialists, The Storytellers, broadcasts from an entirely virtual environment, with a live audience, presenters, navigator, content and panel appearing to deliver the perfect blend of the live ‘grand occasion’ and the virtual event.
Using live interaction with real time graphics and CGI, HR and leaders can create dynamic story-driven experiences that harness the energy of the crowd and brings entire workforces together in a meaningful way.
Whether a strategy launch or global leadership alignment workshop the audience becomes part of the narrative, purpose and vision of their organisation, giving them the context and motivation they need to accelerate change and improve performance.
Hannah Moyo, Head of Consulting at The Storytellers comments: “In today’s world change is constant, and inspirational leaders who have memorable and compelling stories are needed more than ever. For HR and leaders to win over their people – to bring them on a journey of uncertainty and change – they need to win hearts and minds by creating meaning and purpose in the workplace. Storytelling creates this emotional connection, and influences how we think, feel and act. And now, with StoryLive, this is possible virtually to bring your people with you on the journey – show them how they can make a difference and be part of the narrative in an interactive way.”
StoryLive includes elements such as breakout rooms, live panels, and interactive collaboration tools linked to on screen CGI graphics to bring the virtual to life and amplify engagement. Content is created and shared from any location – via seamless and engaging experiences utilising technology in new and interactive ways. Guests and panellists, live audience interaction and green screen come together to deliver the story and bring people together in ways previously unimagined.
Hannah Moyo continues: “Collaboration and connectivity have never been so essential as virtual events have replaced the physical to provide a way of communicating, inspiring and engaging organisations. The benefits to business, including dramatically reduced carbon footprint and cost reductions, have made many leaders question their thoughts on live events forever.
“We wanted to develop an advanced, democratic and creative digital solution to challenge the traditional event process, one where the whole organisation can be involved, from top to bottom and feel a sense of belonging. Humans are social animals. Interacting as a group or a ‘tribe’’ is a fundamental need we have for our sense of wellbeing, and to help us to make sense of the world and what is going on around us. Immersive virtual events harnessing the latest advancements in technology can build a much needed sense of community, which is key to staying connected and feeling part of the company culture.”
3 tips to creating an effective virtual event
Build the event around a clear and compelling story: By doing this you will create the context, meaning and motivation needed to accelerate change and improve performance. Thread the story throughout via crafted bespoke content that is relevant to your brand and your businesses’ challenges.
Think of your virtual event as a live TV production: It needs to be slick, entertaining, narrative-driven, and by the end the audience needs to have felt something. There is an art to online performance –and the key lies in quality production. Value a strong production team –allow them to help guide on the best technical solution for the experience you want to create and trust in them to deliver a seamless production on the day.
Navigation: As with live events, virtual events need navigation; a pilot who will take people from start to finish, knows the rhythm of the event and is sensitive to its highs and lows. Skilled navigation ensures all the disparate messages delivered are positioned meaningfully within the context of the business story and, crucially, ensures that the event creates a dialogue with the audience. The information must flow both ways, from screen to the audience and from the audience back to the screen.
StoryLive is available via www.thestorytellers.com