When you want more people to buy what you’re selling online, you have to focus on online marketing. It would be best if you also optimised certain keywords so that when people look for an item, they will immediately find your website on Google’s first pages. If you succeeded in making these efforts, you would have a higher conversion rate. It refers to the number of people who visited your website and eventually became customers. Apart from improving your website and making it more responsive, you should also worry about your reputation.

Reputation management matters a lot in online marketing since more people trust businesses with a positive reputation. If the company doesn’t have a good reputation online, it could turn off potential buyers.

Some companies can play dirty

While it’s easy to receive positive reviews if your products and services are up top quality, some competitors may reverse your success by playing dirty. They might employ people who will come up with fake reviews that are negative towards your business. Sometimes, it only takes one negative review for a potential customer to say no to your brand. Reputation management is all about exposing the reality to your target audiences. You should immediately clarify the information presented in the review. You might not be able to control what other companies will do to boost their reputation, but you can change the narrative.

Be as quick as possible

You need to hire someone who will deal with reputation management. False information can travel quickly online. The proliferation of fake news is a perfect example of how misinformation propaganda can easily spread. Having a dedicated employee to deal with these negative reviews can prevent them from spreading. Another option is to purchase software that can identify negative reviews online and where they started. You can immediately visit these websites and change people’s perspectives about your business. You don’t have to play dirty, but you can always speak the truth.

Highlight positive reviews

When people open your website, the first thing that they have to see is the positive review made by other people. You can use review widgets and badges since they will make it easier for potential buyers to look at the reviews made across different platforms. They don’t have to visit these pages to look at the details of the review. The widgets may provide a summary or full content depending on what the users are searching.

Take it more seriously 

When you book a hotel, you check the reviews first. You do the same when you shop for new clothes online. Even if we all know that not all these reviews are accurate, they still matter when we want to spend our money on something. It means that you have to take reputation management seriously. You can’t allow false information to bring your business down.

The good thing is that you can partner with the website design Oxford company to help in this situation. Although web design is about the aesthetic appeal of your business, reputation management is part of it. It’s possible to improve web design and highlight the positive things about the business.

By Lisa Baker, Senior Editor

Senior Editor Lisa Baker is the owner of Need to See it Publishing Group, providing contract news for business and news sites across the UK. Lisa is an experienced HR writer and commentator, editing HR publications for more than 5 years.