• Nearly six in 10 employers (59%) feel their employees are struggling to stay motivated and engaged as part of a distributed workforce
  • However, less than a quarter of employers (24%) feel that COVID-19 has negatively impacted retention
  • Only 22% of employers agree that investing in a strong workplace culture could support a low employee turnover. 
  • UK employers are missing out on opportunities to engage their employees

According to a recent study, more UK employers are worried about staff motivation than retention.

Research from Omnipresent, a global employment services partner, in partnership with Remote Social, shows that four in 10 employers (40%) feel that COVID-19 has positively or extremely positively impacted employee retention. In contrast, less than a quarter (24%) feel that it has negatively or extremely negatively impacted this area.

Despite this confidence, the data shows that organisations are still at odds when it comes to keeping talent satisfied: nearly six in 10 employers (59%) feel their employees are struggling to stay motivated and engaged as part of a distributed workforce yet just two in 10 (22%) agree that investing in a strong workplace culture could support a low employee turnover.

The survey considered the views of 250 HR managers and C-Suite professionals across the UK.*

Omnipresent warns that although the pandemic may be keeping employees tied to current roles, the actions businesses take now and in the coming months could largely impact retention – especially if employers fail to strengthen culture among hybrid or remote workforces.

Irene van der Werf, People Manager at Omnipresent, said:

“Employers should be wary of overlooking the value that a strong cultural strategy can have on keeping employees connected to a business. After all, satisfying remote or hybrid teams is about much more than providing the logistical means for employees to complete their work. To truly tap into the cultural requirements of a distributed workforce, employers must understand the environments and locations their employees are working from in order to tailor their people strategies appropriately.

“It’s important to remember that whether employees are working from the office, remotely in the UK or abroad, these settings will affect employees’ day to day needs. There’s a lot to consider – the most accessible methods of communication and networking, best benefits offerings, necessary learning and development opportunities as well as fair salary benchmarking. These are all components that have a huge impact on company culture and employee wellbeing and can greatly reduce employee satisfaction if they aren’t adjusted appropriately.”

The survey data shows that while employers are working on some cultural initiatives to aid in retention, more must be done to keep employees engaged at work.

According to the survey, more than half of organisations (53%) are setting up regular team catch-ups to socialise and 46% are providing support for the physical, emotional, and mental health of staff.

However, just 16% are supplying training for managers, only 28% are running regular company-wide meetings to keep everyone informed and just over a third (34%) are increasing communication cadence between managers and team members.

Consequently, experts at Remote Social, the platform that helps remote and hybrid organisations build culture and connection through play and shared experiences, call for employers to focus further on initiatives that bring employees together and strengthen their relations with the business.

Gerardo Contreras Vacca, Co-Founder and CMO at Remote Social, added:

“Organisations need to be deliberate in their approach to flexible work and how they plan to support employees moving forward. This starts with being open and transparent about where the organisation is heading, and how each individual’s contribution is critical to achieve that vision. Depending on the needs and preferences of employees, this could be through email updates, regular one-on-one meetings, or casual catch-ups. It’s important to be consistent.

“From the survey, we can see that less than a third of UK organisations are running company-wide meetings, just 18% use ad-hoc announcements or meetings and only 15% share regular internal newsletters among employees -a missed opportunity. These moments are vital as they provide the chance to increase a sense of shared identity among employees and ensure they are connected to the company purpose.”

 

*Results are taken from a global survey of 1000 HR managers and C-Suite professionals in 2021. Respondents are from the UK, US, Australia, and Canada.

By Lisa Baker, Senior Editor

Senior Editor Lisa Baker is the owner of Need to See it Publishing Group, providing contract news for business and news sites across the UK. Lisa is an experienced HR writer and commentator, editing HR publications for more than 5 years.