Everyone is talking about the rapid developments of artificial intelligence (AI). No matter what industry your business is in, AI will almost certainly be starting to change the way your sector operates.

While initially many HR professionals were wary about the rapid developments taking place in AI, with fears that ‘robots could replace people’ the good news is that there are many benefits for business that HR should not ignore – and far from being a threat, the latest technology can support the people you already employ.  Here’s some ways HR is benefiting from the rapid advances in technology.

AI can support your marketing teams

High-end marketing talent is hard to find and expensive to hire – AI can help by improving the efficiency of the people you have already, making their jobs easier.

There are AI-as-a-service providers out there which now automate the optimisation of social media campaigns on platforms like YouTube. Scibid uses bespoke AI algorithms to dynamically generate rules for media bidding in line with set commercial targets for brands. Online iGaming platform PokerStars experienced a £1.97 million saving in 2022 using Scibid for its YouTube promotional material which covered a host of its features; this included its headline online poker events, like the Sunday Million which is the flagship event for this globally licensed site.

AI and Gaming Technology can Support Learning and Development

Learning and Development is crucial to upskilling your employees, and using gaming technology can help make it easier for people to learn.  Rather than ‘one size fits all’, using AI technology in your gamification means that your L&D can be adapted automatically to the user, both improving engagement and results.

AI-based data mining can offer greater intelligence to support your customers better

Customer support can be a very labour intensive process, however in a talent scarce environment, AI can help reduce the stress for your customer support team while simultaneous improving your customer support function.

The designers and developers within gaming studios are a great example.  Studios rely heavily on AI to power their data mining on gamer behaviours. Data mining is a process whereby developers collate raw data and convert it into actionable information. It’s a means of allowing game designers to learn more about how gamers interact with their virtual environments in order to develop new maps and experiences that challenge players and keep games fresh.

Employers in businesses of all shapes and sizes can lean on AI-powered data mining solutions to get better insights on their target demographic, as well as their wider industry.

Data mining can sit and operate quietly in the background, sifting through the noise within your company’s data, automating the more simple customer support queries, using data to identify expensive operational bottlenecks, and rapidly identifying common product challenges – giving a clear strategy for both client support needs and product/service improvements.

Whether it’s redesigning and optimising marketing campaigns, improving the cross-sell of goods and services, or ridding data mining has the speed and flexibility to work in your favour.

AI-based simulations can pinpoint areas of weakness for your business

One of the best successes of AI in the gaming industry has been its ability to weed out bugs and test for security flaws – a challenge that all employers are currently facing in an increasingly security-conscious business climate.

With data protection challenges, multiple high profile breaches and critical employee and customer data at risk, many industries are looking for ways to better protect their networks, their software and their data storage.

Back in December 2021, Microsoft developed its own AI bug detector to find and repair bugs. Their deep-learning detector was taught to hunt for these bugs despite not having any existing bugs to learn and adapt from. Its ‘BugLab’ software was self-supervised and has inspired businesses of all shapes and sizes to invest in AI-driven bug detection tools to avoid forking out for costly models that are manually coded to seek these bugs.  AI could become a key ally in identifying weaknesses in your cybersecurity defences – and with tech talent both rare and expensive, anything that can make their job easier is good news for HR.

AI can assist in identifying, monitoring and managing sickness absence patterns 

Nobody wants big brother, and HR are by nature, empathic, helpful individuals who rely heavily on their human instincts.

However, when it comes to sickness absence, basic data doesn’t tell the whole story and spotting patterns of absence, such as short term absence, disability, mental health issues won’t give you the whole story without human input.  AI will learn more about your employees over time and has the potential to offer a more individualised approach.  For example, someone with a long term disability may be likely to need more time off and more careful management than someone who parties too hard on a regular basis.

This is where, traditionally, a skilled HR person is far better at managing people than anyone else, knowing which approach will work best.  The advantage of AI is that HR can train it to learn – and alert HR before an absence pattern becomes a ‘problem’ – allowing early intervention.  In many ways, far from being more robotic, AI can present the right data in a timely manner – and enable a more ‘human approach’ than rules based on something mechanical like the Bradford Factor.

Put simply, in every way, AI is enabling businesses to be more responsive and adaptive, which is invaluable in markets that are increasingly saturated.

Leaving HR with one new challenge – there race for AI talent to evolve businesses is well and truly on.