Personal Branding: It’s More Than Self-Promotion

The London HR Connection is delighted to welcome one of the UK’s leading experts in personal branding and its value at every level in business life to speak at its September event.

When Jennifer Holloway tells people she specialises in personal branding, the first comment she usually receives is: “That’s all about promoting yourself, isn’t it?”  But whilst raising your profile is part of the equation, a bigger part is getting clarity and confidence from understanding your personal brand in the first place.

It’s especially pertinent for people with a highly technical background who, when they find themselves promoted to a leadership role, can struggle to connect with their teams in a personal way, instead of a purely technical one.

This was the case when Jennifer was approached by Susannah Paxton at Bupa to work with its finance and actuarial teams to help them strike the balance between conveying not just what they know, but who they are.

In this session Jennifer and Susannah will discuss the objectives that were set, the action that was taken and the outcomes that occurred.

When it comes to personal branding, Jennifer Holloway knows her stuff. She spent 15 years in corporate life doing PR and dealing with the media, before launching her own company in 2008, when her own brand was at the heart of her business. She now delivers personal brand workshops and seminars, as well as one-to-one coaching, to FTSE 100 clients across the UK and Europe, including Santander, Vodafone, RBS and Bupa. She is also the best-selling author of Amazon’s #1 book on the subject – ‘Personal Branding for Brits.’

In her eight years with Bupa, Susannah Paxton progressed from being a PA to an internal communications executive, before finding her niche as a learning and development professional. Her initial focus was on the company’s finance employees but, 18 months ago, her remit widened and she designed – and now manages – a development programme for 700 employees, which includes addressing people manager capability.

To learn more or to book tickets, visit the HR Connection website.