Culture Amp, a leading employee experience platform, has released Amplify, a collection of new tools and coaching capabilities, to equip managers to lead more effectively in today’s work environment.

Amplify helps HR teams provide their managers with the tools and personalised support needed to excel. By integrating into a manager’s workflow, managers can learn and apply the new skills in their everyday interactions. These skills rapidly become part of a manager’s daily practice and lead to positive impact on their teams and the broader organisation.


Driving behaviour change in managers

An early access program of Amplify indicates promising outcomes for managers and organisations alike. 81% of managers involved in the pilot program identified changes in their own behaviour through use of the platform.

Significantly, while traditional learning programs struggle to demonstrate effective behaviour change, 64% of the managers’ peers also noticed behavioural improvements while their managers progressed through the program.

A senior manager at global online design platform Canva who was part of the early access program said despite being on the go all day, running around from meeting to meeting, the bite-sized [learning] sessions that prompted them via Slack message were perfect.

They also said that Culture Amp managed to take a very big topic and drip feed them digestible chunks each day that they could action almost immediately. The senior manager added that they were looking forward to learning more skills in the future.

Global industry analyst Josh Bersin says, “One of the biggest challenges in business is helping leaders deal with the rapid changes in work. Amplify by Culture Amp introduces a powerful new approach – one I call ‘conversational microlearning’ – that helps managers develop in small steps, right in the flow of work.”

Didier Elzinga, co-founder and CEO Culture Amp adds:

“Managers have a unique opportunity to bring change to organisations at the local level, with wide-reaching scale and impact. But they require additional support and new tools to excel in a work environment deeply transformed by the pandemic. Culture Amp’s focus is not about any singular manager, but rather about helping hundreds of managers in the organisation to be better leaders, which will in turn change organisations at scale.”


Amplify highlights

  • Playbooks combine the expertise and applied experience from more than 3,000 companies and thought-leaders to give managers quick answers, expert advice and tools on a range of topics. Example Playbooks include building inclusive teams, managing remotely, and improving resilience.
  • Skills Coach harnesses conversational microlearning so managers can put learning on autopilot as they receive bite-sized activities in the flow of work, via Slack, Microsoft Teams, or email. Culture Amp people scientists collaborated with LifeLabs Learning to incorporate the latest behavioural science and spaced repetition techniques to drive positive change in managers.

The highly actionable, interactive exercises take less than two minutes to complete and help busy managers to put their new skills into daily practice.

  • 1-on-1 conversations gives managers a best-practice approach and centralised space to hold and track one-on-one meetings with mentees or direct reports. By actively creating opportunities for managers to talk about the issues beyond tactical updates, and by guiding the conversation, the technology helps managers to put new skills directly into practice, leading to more meaningful and productive outcomes.

Companies seeking a personalised approach to employee development can get started today, with the new Amplify capabilities available to Culture Amp customers. For more information, visit

By Lisa Baker, Senior Editor

Senior Editor Lisa Baker is the owner of Need to See it Publishing Group, providing contract news for business and news sites across the UK. Lisa is an experienced HR writer and commentator, editing HR publications for more than 5 years.