There is no denying that marketing is becoming an integral part of any business. Not only does it help to consolidate loyalty between your brand and consumers, but it also implements ongoing strategies which help your business to grow.

If your marketing department is in need of some help, then you’re in luck. Today, we will be discussing six ways that you can up your marketing game to help your business flourish in 2021.

Regularly Update Your Blog

Too many brands are not paying enough attention to their blogs. In fact, some of them don’t even have one but they hold huge importance. Blogging is a useful tool that can help you increase traffic to your website and the services you offer. By using targeted keywords, you can optimize your search engine ranking to help your brand reach the top spot.

It is important to regularly update your blog and always post fresh content to help keep your audience engaged whilst bringing more consumers in. You can learn more about the importance of blogging through multiple online resources to help give you the inspiration you need to get started.

Use A Variation of Platforms

If you really want to up your marketing game, then it is time to start using a variation of platforms to promote your brand. Social media is a powerful tool and one that can’t be ignored. However, you may find that some platforms work better for specific content than others. To find out which platforms benefit from your content you need to put in the work to revising and testing them out.

For example, you may find that Facebook works for a specific section of your audience, but Instagram gives you a better return of investment. It’s important to diversify your marketing plan into various platforms and don’t focus all of your attention onto just one.

Reach A Worldwide Audience

Attracting a worldwide audience for your brand is only going to help you grow. So, what if we told you there was a way to make your marketing copy understandable in multiple languages? There is no denying that information is a large part of marketing and with all the effort you put into creating marketing materials, it would be hugely effective to be able to send it to countries across the globe.

Take a look at this marketing translation service by Bright Lines. They can help your advertising and marketing copy have its desired emotional impact, cross-culturally. Not only will this help you build more relationships worldwide, but it will also grow your audience dramatically.

Engage With Your Customers Through Email

A lot of brands have started to underestimate the power of email. Sure, advertisements and social media campaigns are useful, but there is nothing better than engaging directly with your audience. Email gives you the power to do that. Building your mailing list and curating a weekly/monthly newsletter is a great way to inform your customers about ongoing promotions and upcoming product releases. You can also benefit from the added element of personalization so customers can really feel connected to your brand and appreciated.

If you currently don’t have an email list, then with the help of some online resources, you can build one from scratch. It can take a lot of time and effort to build your email list up, but the results will be worth it. Emails are a great way to stay connected with clients, whilst promoting your product/service and generating more sales.

Research Your Competitors

If you want your marketing strategies to reign supreme over your competitors, then you need to put in the time to research them. Don’t be afraid to look at what they are doing. What was their last ad campaign? How did the audience react to it? It can allow you to identify strong and weak areas. You can then use this to your advantage when you are putting together your own marketing strategy. If you’ve seen something doesn’t work for your audience, then you can actively work to avoid that.

Don’t Ignore the Power of Your Website

Your website is a vital asset to your digital marketing strategy. It needs to create a great first impression with consumers and show them what your brand stands for and what it offers. Your website should be updated regularly so you can benefit from an increase in engagement and help your business climb through the search engine rankings.

It is important to make your website stand out from competitors and there any many helpful resources out there which can give you the tools you need to achieve that. All you need to do is to make your website relatable. Give customers a solution to their problems and a reason why they should trust your product/services. With a fantastic website up and running your business will continue to flourish.


By Lisa Baker, Senior Editor

Senior Editor Lisa Baker is the owner of Need to See it Publishing Group, providing contract news for business and news sites across the UK. Lisa is an experienced HR writer and commentator, editing HR publications for more than 5 years.