There are many reasons why someone might leave their job. Whilst there’s very little that HR departments can do about them being offered better pay, a better job opportunity or simply that the employee wants a new challenge, there is one thing every brand can try and avoid. Many people decide to leave companies because they don’t agree with many of the views or things the business is doing. Whilst it’s important for business to make money, it doesn’t mean it should be doing it in away which many people might disagree with. With this in mind, here’s how a business’ marketing campaign can be ethical as well as profitable.

Work with companies that share the same values as you

As well as making sure your company has good ethical and moral values, it’s important to make sure that any company you work with has the same values. If a brand is criticised in the press, then any company associated or seen to be working with that brand could also come under pressure to distance themselves from the brand under fire. Make sure you don’t just choose a company that promises to help you make the most money, but also a company that promises to behave with the same ethics that your company stands for. Look for a company of marketeers, like Eleven Marketing, who promise to help produce a good product rather than just a profitable product. It’s also important to check that your marketing company also considers things like accessibility and inclusivity before committing to creating any marketing plan with them.

Make sure you’re aware of any problems your product might cause

Although there may be many benefits to your product, there could also be problems that your product could cause if not used properly. For example, many gambling companies like to encourage people to try placing a bet as a way of having fun, but also include the importance of taking steps to prevent gambling addiction in many of their adverts. It’s important that brands that are seen as being responsible to their customers. Another great example is the many sweet and fast-food brands that are now making it clear in their adverts that their product should be enjoyed as part of a healthy and balanced diet.

Treat workers properly

As well as being treated properly themselves, an increasing number of customers also care about the welfare of those who work for any brand they’re buying for. The press is often full of stories of companies who are alleged to have worked their employees so hard that they’re unable to take breaks to go to the toilet or even days off sick without facing disciplinary problems.

That’s why it’s so important for brands to make sure that their workers are just as happy as their customers. Avoiding problems like these occurring within the company might cost them a lot in extra staff and equipment, but it could prevent a lot of bad press which no amount of marketing can reverse.

By Lisa Baker, Senior Editor

Senior Editor Lisa Baker is the owner of Need to See it Publishing Group, providing contract news for business and news sites across the UK. Lisa is an experienced HR writer and commentator, editing HR publications for more than 5 years.