A positive psychology, wellbeing and HR consultancy has won a national award for a project which judges said created “an impressive legacy” for a health services company and its workforce.

Durham-based Tailored Thinking beat six other UK firms shortlisted for the CIPD People Management Best HR /Learning & Development Consultancy Award.

Working with Connect Health, the largest independent provider of musculoskeletal and physiotherapy services in the UK, Tailored Thinking created a job crafting project to boost employee engagement. The aim was to consolidate Connect Health’s position as the “employer of choice” within their industry sector and further their work in creating a fulfilling and positive workplace.

The project – called ‘Bee who you want to be’ – empowers employees giving them more control and flexibility over their jobs. The project impressed the judging panel for its “distinctly innovative and evidence-based approach.”

The judges, who met digitally, said the project had “improved working lives across the organisation” and left “an impressive legacy.”

The awards celebrate outstanding achievements in people management and development and Rob Baker, founder of Tailored Thinking, was delighted to win the award.

Rob, a renowned positive psychology and work personalisation specialist, said: “Connect Health have taken a pioneering and people-centred approach which encourages and enables employees to shape their work around their strengths and it’s fantastic that our hard work has been recognised by industry experts.

“We have practically applied scientific and evidence-based ideas to encourage people to bring their whole and best selves to work and we are delighted it’s proved so successful.”

Rob has won national awards in the past, but this is the first since he established Tailored Thinking in 2017.

Business outcomes included a 7% increase in intentions to stay and increased attraction rates with 95% of NHS services fully staffed. Engagement levels have increased by 13% since 2019.

Sarah Dewer, Director of People at Connect Health, said job crafting had now become a way of life for the company with crafting conversations taking place at all levels of the organisation.

“Job crafting gives people permission and encouragement to innovate and share ideas about how work can be improved.

“It allows Connect to tap into and benefit from the diverse strengths, talents and experiences of our colleagues.

“The ‘Bee who you want to be’ project helped transform how our organisation engaged with its people. It’s brought a sense of ownership and empowerment which has given people a new zest for their role.

“Rob brought all his passion and expertise to this project and the results have been just amazing.”

Chief People Officer, Lisa Davidson said: “It’s just wonderful to win this award. Job crafting allows people to personalise their job so they can bring their own unique skills to a role and work in the best way that suits them. That’s more important than ever in these uncertain times.

“I’m incredibly proud of all colleagues across Connect in how they have engaged and embraced this project.

By Lisa Baker, Senior Editor

Senior Editor Lisa Baker is the owner of Need to See it Publishing Group, providing contract news for business and news sites across the UK. Lisa is an experienced HR writer and commentator, editing HR publications for more than 5 years.