‘Empower Hour’ will see Tictrac work with 10 Olympic athletes and sporting professionals to deliver exclusive content to employees around the world
Global employee wellbeing company, Tictrac, today announced a significant new partnership with The Athlete Media Group that will see Olympic athletes and sporting world record holders sharing their unique insight and expertise with users of its Employee Wellbeing Platform. Delivered through a weekly content series, entitled Empower Hour, employees will have exclusive access to a range of podcasts, videos, workouts and nutritional advice, all aimed at inspiring and encouraging them to start their own journey to better health and wellbeing.
The first phase of the partnership will see 10 specially selected British athletes share their extraordinary stories of achievement, revealing how they are able to unlock willpower during challenging times, overcome hurdles with self-belief and keep a positive mind, particularly during the pandemic.
The inspiring and diverse team includes female rugby union World Cup winner Marlie Packer, double amputee ‘Walking With The Wounded’ ambassador, Duncan Slater, Paralympic dressage rider, Verity Smith, Polar explorer Pen Hadow, leading British triathlete Sophie Coldwell and British boxing champion Isaac Chamberlain.
With 60 percent of adults struggling with their mental health during the pandemic, Tictrac’s platform has provided hundreds of organisations around the world with a much needed motivational boost during COVID-19. Tictrac users are on average 2.1x more active due to the support they receive with their wellbeing journey, which in turn has a direct positive impact on productivity and team morale, as well as reducing work-related stress. The expert content from this inspiring crop of athletes is set to motivate them further.
Through the partnership, Tictrac is also offering a selection of curated packages to those employers interested in providing their teams with a deeper level of access to the athletes. This includes:
Train with triathlete Sophie Coldwell – Tictrac will provide businesses with a brand new Ribble Eliminator AL Road Bike and Sophie will take two employees through their paces on a one-hour bike ride
Team beach clean with windsurfer Saskia Sills – A group of 10 employees will be able to join Saskia and a marine conservation charity on a beach clean, where she will discuss all things windsurfing, motivation, pollution and the solution
The power of headspace with Pen Hadow – This is a two day trip to Dartmoor where teams will be mentored by Pen. They will gain an insight into the sort of resilience required to be a Polar Explorer and find out how they can apply his learnings to their own lives
“There’s no doubt the pandemic has had a significant impact on employees’ physical and mental wellbeing, and so employers are looking to support their staff with wellbeing tools that help address this,” says Martin Blinder, CEO and founder, Tictrac. “Our platform, which any business can roll out immediately, has been designed to empower individuals to adopt healthier lifestyles, providing them with access to our incredible community of wellbeing experts, including chefs, nutritionists and personal trainers, and now some of the world’s top sportspeople.”
Cecilia Dominici, Head of Content Strategy at Tictrac, comments, “I’ve been working closely with the athletes to create the content for our platform, and when I heard their incredible stories I was in awe of what they have achieved and the obstacles they have overcome, both mental and physical. We believe that the athletes’ drive and determination will show others what’s possible with the right mindset and motivation.”
After years of research, market insights and working with some of the world’s largest health insurers, Tictrac has developed a proprietary behavioural change approach called H.E.A.L*., proven to prevent or treat long-term wellbeing challenges. The platform provides personalised and interactive action plans to help employees discover and adopt healthier habits that last. The platform also delivers engaging, personal and team physical challenges to build connection, camaraderie and generates a step-change in daily activity levels.
Tictrac is currently offering a one-month free trial to employers, with more information found at www.tictrac.com.
*H.E.A.L is a Tictrac acronym that stands for Healthier over healthy, Effort over ability, Action over outcomes and Lifestyle over routines.
Tictrac is a global employee wellbeing company, enabling businesses to generate meaningful engagement and empower employees to live healthier lives through its health and wellbeing platform. With years of research, market insight, and working with some of the world’s largest health providers and insurers, the Tictrac platform is underpinned by a proprietary behavioural change approach called H.E.A.L. proven to treat or prevent long-term wellbeing challenges.
The Tictrac platform which is available to implement within an organisation, is packed with nutritional advice, guided meditations, home workouts, and motivational podcasts all carefully created by a diverse community of passionate experts. Employers can bring colleagues together, build a community in and away from the office through meaningful engagement with fun challenges, and keep their workforce active. The platform also provides personalised and interactive action plans to help employees build healthier habits and guide them through every step of their wellbeing journey.
For more information, please visit https://www.tictrac.com
About The Athlete Media Group (TAMG)
TAMG are on a mission to make more meaningful connections between athletes, sports & brands. Their long-term vision is to connect more athletes across more sports with brands to help level the uneven playing field in UK sport using bold, brave thinking. The TAMG platform supports 254 elite ‘champions of purpose’ athletes across 46 sports.