The last 18 months have been tough on all types of employees. Office staff had to work from their homes, retail & hospitalilty employees were plagued with constant uncertainty, and key workers faced some of the toughest months they’ve ever had.

Now things are starting to resemble normality again, many business owners will be looking for a way to thank their staff, and corporate gifting is one of the best ways to do it.

Cartwright and Butler have revealed their top tips for corporate gifting to ensure that employees feel valued and appreciated.

1. The Occasion

The type of gift you give is always dependent upon the reason for it being given. A gift you may give during the festive season will be different from one given on an employee’s birthday or to commemorate a company milestone. Considering the context will help your creativity and get you thinking outside of the box.

2. The Gifts Values

Occasionally, some gifts can be interpreted as thoughtless. When buying, it’s important to ensure the value you place on your employees is reflected in the gift. A good question to ask yourself is: “if I were to receive this gift, would I value it?”.

Another perspective to consider is personalisation. This can be in the form of an accompanying note or using employee personality and interest to influence your choice.

3. Consistency is Key

Employee gifts become part of the perks of the job, especially when given on birthdays, Christmas, or New Years. However, consistency is key. Make sure you haven’t left anyone off the list and keep a detailed calendar of employee birthdays. Employee gifts should be for the many and not for the few – make sure everyone feels valued.

4. Plan Ahead

There’s nothing worse for the giver or the receiver when gifts are bought last minute. For example, if you’re doing your staff Christmas gift shopping on the day before the office Christmas party, you may have left things a bit late. Not only will the sentiment behind the gift be lacking, but you’ve also got to consider delivery and wrapping time.

Your gifts to your staff are an expression of your appreciation and last-minute gifting speaks volumes about your opinion of your employees.

5. The Gifts that never Fail

Luxury food and drink gifts are always a great go to. They’re guaranteed to be used and when accompanied by a handwritten note can make a very thoughtful gift. Putting together a hamper of food and drink gifts also adds a personal touch as each element has been considered and individually chosen.

Other gifts to consider for your employees could be experience days, bath and body relaxation gift sets, personalised stationery, or flowers.

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By Lisa Baker, Senior Editor

Senior Editor Lisa Baker is the owner of Need to See it Publishing Group, providing contract news for business and news sites across the UK. Lisa is an experienced HR writer and commentator, editing HR publications for more than 5 years.