A global nursery provider is looking to revolutionise workplace childcare as it launches its exclusive, new business offering.
Burntwood-based Busy Bees, the UK’s leading childcare provider, unveiled ‘Busy Bees at Work’, a flexible new proposal designed to support businesses’ childcare needs.
Recognising there is no ‘one size fits all’ when it comes to childcare’, ‘Busy Bees at Work’ will feature bespoke packages designed to suit businesses of all sizes, from offering places at nearby nurseries to setting up and managing a workplace nursery.
The main product, ‘Busy Bees at Work account’, is set to include three different formulas: bought-in places; which enables employers to purchase places at nearby nurseries for employees, partner fees; an exclusive scheme for employees, and back-up care; enabling employees to benefit from emergency childcare in a matter of minutes.
Heading the new brand is the newly-appointed Business Sales Director, Antony Morrison. Drawn to Busy Bees’ ethos and the prospect of launching a new brand, he was previously Sales Director at the Deltic Group, the UK’s largest late-night club and bar operator and has worked most of his career in the leisure and hospitality industry.
Antony said: “As a working parent myself, I know only too well how important quality childcare is.
“After more than a year of working from home, and as we start returning the office, it’s clear salary and traditional perks are no longer enough to retain talented people. Employees’ priorities have changed – and childcare ranks high on the list now more than ever.
“It’s no secret that happier employees tend to be more productive, and as the leading nursery provider, with more than 350 centres across the country, we feel like we’re in a unique position to create a mutually beneficial solution to childcare issues that may arise in the workplace. More often than not, women are disproportionately affected by childcare issues – so our ‘Busy Bees at Work’ offering will not only enable businesses to retain and attract exceptional people, but also to foster workplace equality by ensuring women have the same opportunities to further their careers.
“This is an exciting new journey for the company, and I can see Busy Bees at Work growing to be a strong brand on its own within the Busy Bees family. I’m looking forward to being a part of the workplace childcare revolution and helping employers across the country to adjust to the new, flexible ways of working.”
To find out more about Busy Bees at Work, visit busybeeschildcare.co.uk/busy-bees-at-work