Employee engagement specialist, WorkBuzz, is primed for American expansion after being selected for the SelectUSA trade mission led by the U.K. Government’s Department for Business and Trade (DBT). WorkBuzz is one of just 15 U.K. scale-ups – and the only HR tech provider – chosen to be part of the delegation.
The trade mission (23-28 June 2024) will help WorkBuzz to accelerate its U.S. expansion plans following the launch of its engagement platform into America last year. Intended to boost the growth of U.K. tech companies in the U.S. market, the SelectUSA programme incorporates an investment summit in Washington DC together with introductions to dignitaries, investors, buyers, partners and specialist advisers.
“The trade mission will help to fast-track our American growth ambitions”, says Steven Frost, CEO and Founder of WorkBuzz. “Our employee engagement platform is already helping hundreds of HR leaders across the U.K to improve deskless worker engagement, retention and productivity. And the opportunities provided by the trade mission will enable us to quickly make our mark on the U.S. HR tech market.”
Already used by a number of U.K. and U.S. organisations including fast food chain Five Guys, WorkBuzz’s platform gives the often-ignored deskless workforce a voice. By enabling them to give feedback to managers easily and anonymously via engagement surveys accessed from mobile devices and kiosks, workers feel considered and valued with a greater sense of belonging.
Frost adds, “With only 1% of software venture funding aimed at deskless workers, there’s a desperate need for technology that improves the deskless worker’s everyday experience and allows them to be heard, not only in the U.K. but globally. We’re well-positioned to tackle this, and are excited to maximise the opportunities provided by the trade mission to grow our U.S footprint, and provide even more organisations with the technology and tools to make a difference.”