As an employer, you need to make sure that you are always looking after your staff and developing them and their career. One of the best ways to do this is to help them communicate more effectively with clients and build a lasting relationship. It can be easy to keep your team separate from clients by handling everything yourself but this is not always the best way to approach things. Your staff should have relationships with clients and you should be doing everything that you can to encourage this.

In this article, we are going to give you some of our tips to help you improve relationships between your staff and clients. Keep reading to find out more.

Make Introductions

One of the best ways to improve relationships between your staff and clients is to make some introductions. If your team are not already friendly with your clients then this is putting a barrier up. It can be easy to make a quick introduction in person at a meeting or even by email if your clients aren’t based nearby. While you might want to take a meeting alone with a client, you can always give them a tour of the office and introduce them to your team when you do.

Corporate Hospitality

Another great way to connect your staff and your clients is to host some events and invite everyone along. Corporate hospitality is something which you should be considering anyway but if you want to build relationships between staff and clients then this might be the best way to do so. At, they can help you to organise these kinds of corporate events that will impress your clients. Whether you are heading out to a sports match or spending the day in a fancy restaurant, your clients will love it. This is a great idea and it is something which you should consider in 2020.

Take A Step Back

If you find that your clients and your staff don’t really have much of a relationship then you should consider the fact that you could be the problem. Sometimes, employers make all of the decisions and are the main communicators, but this can have an impact on relationships. Try to handle this by taking a step back and avoid micromanaging. If you can allow your team to communicate directly with your clients then you’ll find that relationships can improve greatly over time.

Share Feedback

Our next tip for those who want to improve relationships between staff and clients is to make sure that you are sharing any feedback that you can. If your clients are unhappy with something and you don’t pass this on to your staff then you risk having the same issue arise again. Try to share feedback when it makes sense and this should help you to improve things along the way. If a staff member doesn’t understand the feedback as well as they should then allow them to get in touch with the clients in order to resolve the issue.

Try It Today

Many business owners find it hard to connect their clients and their staff but this doesn’t have to be as difficult as it sounds. If you are hoping to find new connections between your staff and your clients then you should make sure to consider everything that we have discussed in this article. Try to take a step back and allow your staff to communicate directly with clients when you can. This way, your clients will develop new relationships and you’ll give your team more of an opportunity to excel.