Halfords (LON: HFD) has rolled out a major new initiative for its workforce—partnering with charity-backed financial wellbeing platform Wagestream, to introduce a range of services that build colleagues’ financial resilience and improve their overall wellbeing.
Halfords is the UK’s leading retailer of automotive and cycling products, and one of the UK’s largest operators in car servicing and repairs. With more than 10,000 team members across over 750 locations around the country, 90% of the UK is never more than 20 minutes away from a Halfords shop or Autocentre.
Named one of the ‘Best Big Companies To Work For’ by the Sunday Times in 2020, the business set up a ‘Here to Help’ fund in 2020, providing emergency financial support to colleagues when Covid-19 lockdowns led to uncertainty and financial stress. Its team will now have access to charity-backed platform Wagestream – which provides financial budgeting, savings and education through one app, built around a flexible pay cycle (also known as Earned Wage Access).
The new initiative means Halfords also becomes one of the first large employers to offer flexible pay, since a landmark study revealed the impact of different pay cycles for the first time. Charities and campaigners behind the report said locked monthly pay has become a hidden ‘debt trap’ for working adults, calling on employers to roll out flexible pay (EWA) and financial wellbeing policies. EWA sees employers return to offering colleagues flexible access to wages already earned and owed, throughout the month. It replaces the extended, locked pay cycle concept, invented in the 1960s as banking infrastructure evolved and processing fees became expensive for employers and banking providers.
Wagestream aims to reduce financial stress and improve the financial health of every worker. It is part-owned by the UK’s leading financial charities and impact funds – including Joseph Rowntree Foundation, Big Society Capital, Social Tech Trust, Barrow Cadbury Trust and the Fair By Design Fund. Over half a million workers now have access to Wagestream, through employers including Bupa, Co-op, Pizza Hut, JD Sports, Holiday Inn, Greene King, David Lloyd, Virgin Care and the NHS; Halfords is the first listed retailer in the UK to roll out such a service.
Findings in the recent study included:
- Stress decreases, for 77% of colleagues with flexible pay
- Financial confidence improves, with 72% feeling more in control
- Budgeting improves, for 55%; only 2% struggle to adjust
- Savings behaviours improve, and existing debt cycles begin to recede
- Workers prefer it: 89% say flexible pay is better than any alternative
- Quality of life increases for 72%, outperforming benchmarks on financial inclusion
Wendy Taylor, Chief People Officer at Halfords, said:
“Supporting, developing and empowering our people has always been central to our success, as a company. Our colleagues’ resilience has meant that Halfords could not only operate as an essential retailer during the pandemic, but is ready to go from strength to strength as the UK opens back up.
That’s why we’re partnering with Wagestream to roll out a financial wellbeing programme that’s backed by leading charities and proven by data to improve quality of life. We’re proud to be the UK’s first listed retailer taking this step and excited to see the positive impact it will have on all our colleagues.”
Peter Briffett, CEO & Co-Founder of Wagestream, adds:
“Financial stress is an invisible, urgent problem for most working adults: 8 in 10 bring financial stress with them to work, and more than half say it’s their employer’s responsibility to help.
Halfords is leading the way among British retailers, by tackling this with our carefully managed financial wellbeing programme and the guidance of our charity partners. The data now shows that employers doing this are not just modernising their pay cycle and ticking a box – they are changing lives for the better.”