MyEva, the financial wellbeing focused digital adviser for the workplace, has recruited leading employee benefits expert James Malia to its senior team.

As Sales Director, James will work with employers of all sizes to introduce their workforces to the web-app and chatbot, which was launched by Wealth Wizards last summer and has been adapted recently to add almost a third of additional content, dedicated to financial wellbeing support for COVID-19 related issues. In all areas of financial wellbeing, MyEva helps employees improve their financial situation with independent personalised support and guidance that can, if needed, progress to financial advice.

James has 12 years’ experience in driving employee benefits and engagement programmes, including as Managing Director of P&MM Employee Benefits, Divisional Director at Sodexo and as Client Engagement Director at Neyber.

James said: “MyEva is already transforming workplaces by empowering employees to make better financial decisions so they can achieve their life goals. Never before has the timing been more important to deliver this sort of support than now, with so many people seeing reductions in income and fears and worries about managing their money having a negative impact on overall mental health.

“The support MyEva can offer is another arm around the shoulder to reduce anxiety and increase happiness and productivity in organisations of all shapes and sizes.”

MyEva users include employees of Unilever, the Central and North West London NHS Foundation Trust (CNWL) and PVH, whose brand portfolio includes Calvin Klein and Tommy Hilfiger.

Andrew Firth, chief executive of Wealth Wizards, said: “We’re thrilled to be working with someone with James’s depth of experience in workplace wellbeing. His energy and passion makes him the perfect candidate to help us achieve our mission of making financial wellbeing an achievable reality for everyone.”

MyEva takes users through a simple financial health check and, based on responses, provides them with personalised recommendations, such as how much they can plan for the future, plan for retirement, control everyday spending, build up longer term savings or make the most of what they have. MyEva will also support employees with help and guidance about how to cope with reduced income and to take advantage of opportunities to reduce everyday bills and access relevant support. The beauty of the digital engagement means this call all be accessed whilst furloughed or remote working.

Anonymised data informs employers on the most prevalent financial worries amongst their workforce and then enables them to provide targeted guidance and advice on the issues ‘top of mind’.

By Lisa Baker, Senior Editor

Senior Editor Lisa Baker is the owner of Need to See it Publishing Group, providing contract news for business and news sites across the UK. Lisa is an experienced HR writer and commentator, editing HR publications for more than 5 years.