So, you have a fantastic product or service, but no one seems to be buying it. You cannot seem to get people to engage with what you are offering, and you are just finding it baffling. If this sounds like you, it could be that you are not reaching your target audience, your competitors are offering what appears to be a ‘better deal’, or you haven’t done your keyword research.

This piece will talk you through how to do keyword research for your business, so you can start getting the outcomes you desire.


What is Keyword Research?

Keywords are what you and almost every other computer user type into a search engine when you are carrying out a specific search on the internet. In order to target your products and services to the right audience, you have to think about what it is that people type in these search bars when they are looking for the product or service you sell. This research is then used to create the optimum keywords to drive traffic to your site.

This will influence the kind of content you want to write about in your blogs or product descriptions so that searchers are aware they are relevant to them, meaning you will not waste time writing content that people are not interested in within your industry.

Choose Your Seed Keywords

Your seed keywords are essentially what you think people who are searching for what your business offers are typing into their search engine. For example, if you specialise in selling tea, consumers will probably search for terms such as ‘teabags’, ‘teacups’, ‘tea ware’, ‘English breakfast’, ‘chai’, ‘loose leaf’ and so on.
These are obviously very broad terms and will bring in lots of traffic, which will most likely not be to your page. This is where you start narrowing your keywords down to make your site more likely to rank at the top.


Narrow Your Niche

Unless someone is on a mission to find a very specific tea and no substitute will do, there is a good chance they are not going to go past page 2 of Google search results – which would do your hypothetical tea business zero use if you were ranking on page 30. Narrowing your niche helps you target the same audience as all the big brands, but it gives you a bit more of a fighting chance of getting noticed. Get started by using some free keyword research tools to help you understand how to dominate the internet. Or, if you would rather, leave it up to the experts at this CRO agency who offer some excellent digital marketing services, and sit back while you watch the magic happen.


Any Other Tips?

When doing keyword research, remember that there will be trend spikes that will not reflect an average. For example, the month we were required to use face masks for the first time would have shown a mind-blowing unusual spike in 2020 for ‘facemasks’ as a search term. It is also worth remembering to refresh and check your keywords to make sure you are using the best ones for your business.

By Lisa Baker, Senior Editor

Senior Editor Lisa Baker is the owner of Need to See it Publishing Group, providing contract news for business and news sites across the UK. Lisa is an experienced HR writer and commentator, editing HR publications for more than 5 years.