The impact of the pandemic on businesses is immense, and things are getting more challenging with time. It seems that the virus is here to stay for the foreseeable future despite the speedy vaccine rollouts. New strains and rapid surges make it impossible to run the business as usual. It makes sense to have a strategy to make your firm recession-proof and drive recovery so that it can survive the pandemic. Here are some measures that can help American businesses to stay afloat amid this crisis.

Be prepared for demand fluctuations

As the pandemic situation changes almost every day, you must prepare your business to deal with them with agility. It is sensible to decrease production and supply levels when sales are declining. You can alleviate the financial stress by cutting back, but going too far with it can land you in a problem if demand suddenly booms. It is important to bear in mind that demand will surge as curves flatten in the US, and businesses that aren’t ready to fulfill it will fall behind. The best way is to achieve a balance in your production or supply levels.

Look for new revenue channels

Many retail businesses in the country jumped on the e-commerce bandwagon when the pandemic started. Thankfully, the decision kept the revenues churning and helped them survive. Restaurants embraced drive-through sales and doorstep delivery to keep going. Curbside pickups became a norm, and it still is a popular way to serve customers. Keep looking for new ways to keep the revenues going, and you can get through.

Leverage tech to stay strong

You will have to leverage tech to stay on track because remote work is still the way to go. Provide the requisite devices and apps to your employees so that they can give their best even while working from home. Ensure that they max on productivity with the right solutions. For example, you can educate Mac users about the importance of eliminating duplicates and speeding up their devices. They can click here to learn more about finding duplicate photos so that they are a step closer clearing them. Train the employees when they can come to the office and make sure that they are always ready to go remote when there is a need.

Consolidate client relationships

This one is a no-brainer because client relationships are the foundation of any company. They become all the more important during tough times as acquiring new clients is next to impossible during an economic downturn. Stay ahead of consumer needs and realign your products and services to match. Go the extra mile to match consumer expectations and win their trust. You may even have to rework your marketing messaging and make it more empathic. People are craving genuine connections right now, and being human will help you connect better and make them stay.

Driving COVID recovery isn’t going to be easy, but it is still an achievable feat provided that you are willing to invest efforts in the right places. Embracing these measures will help you sustain today and get back on the growth track in an uncertain future.


By Lisa Baker, Senior Editor

Senior Editor Lisa Baker is the owner of Need to See it Publishing Group, providing contract news for business and news sites across the UK. Lisa is an experienced HR writer and commentator, editing HR publications for more than 5 years.