As part of its campaign to empower women to end the gender pay gap by themselves, DrivenWoman, a female only empowerment platform and network, has conducted research revealing that over two thirds of women believe they are contributing to the gender pay gap.

In the UK, a quarter of companies and public sector bodies have a pay gap of more than twenty percent in favour of men. The results of DrivenWoman’s study reveal that a staggering 98% of women feel they themselves could be doing more to end pay inequality. Over a third of women think that not believing in their own self-worth is preventing the pay gap from shrinking, and forty-five percent think that not negotiating higher salaries contributes directly to pay inequality.

Other factors that women believe contribute to the gender pay gap include not putting themselves forward for promotions (34%), not proactively working to change corporate structures (21%), not taking action on their own ideas (23%) and not taking full responsibility for their personal growth (17%). One respondent describes the pay gap as the ‘mother penalty’ and another believes women are being ‘too compliant by adhering to old subservient stereotypes’.

To help empower women to take control and eradicate gender pay disparity by themselves, DrivenWoman is launching their new coaching initiative as part of their membership package. Members will receive a monthly two-hour video session from leading coach experts that will provide exercises, actionable steps and accountability for women to end the gender pay gap.

Founder of DrivenWoman, Miisa Mink says:

“It doesn’t surprise me that women believe they contribute to the gender pay gap, because to a certain extent, we do. We are tolerating it. Women shouldn’t sit there in a victim position, waiting for the world to change for them. We need to take control.

At DrivenWoman we want to empower women to take that control by providing them with the skills and support to do so. That’s why we’re launching our new coaching initiative that will help women take actionable steps towards destroying the gender pay gap together.”